Alright, you’ve made it the last part of this series! Today we talk about all about how to manage everything I just spent two weeks discussing – where to engage and what to post on social media at ICSC RECon16.
If you’re one of those people that isn’t ready for a personal Twitter, that’s okay – unless you’re a broker – totally not okay and unacceptable in 2016. (Give me a call, I’ll tell you why.) Everyone, however, needs a LinkedIn profile, and I’m sure that’s already taken care of. (If not, again, please, give me a call.)
Back To Twitter:
If your company has a Twitter account, ask for permission to use it, and, Companies, please, grant it! Allow your people to use your corporate profile to respond and engage with others by simply asking them to sign off each Tweet with something as simple as –Joe. This will personalize your brand, help with steady content flow, unite your followers and diversify the conversations. Don’t trust them to maintain brand standards? Do it for them. (Again, skip through.)
LinkedIn:
Login to your app, find the person you just met with, and ask to connect with a brief message including something unique you discussed so they remember you. Do not miss this opportunity. I promise it's better to do it now than wait until you’re back in the office, sorting through business cards, trying to connect and getting lost in the mix of the other 500+ invitations your prospect received from the conference.
“But there’s no time” is not an excuse. It takes two seconds – if it’s taking you longer, let me know. I’m thinking of hosting a webinar to show people quick and easy tips to manage social media before the conference. If you’re interested in joining, email me at Chelsea@infinitee.com. We’ll get all the right social media management apps downloaded to your phone, iPad, and everything else and you’ll be a fast tweeting millennial in no time.
Seriously not interested in doing this at all? Give it to someone else. Find a partner or someone that you trust to build your social presence on your behalf. How does that work at the conference?
- You send content to your “home base” such as your pre-planned schedule of appointments and personnel you’re meeting with, pictures you take during the conference, cool facts or things you’ve seen (something you would normally text to a colleague or friend), special notes like additional people you met with or schedule changes, and of course, spontaneous meetings.
- Home base personnel connect, tweet and engage for you. Those special notes like new acquisitions and specific project needs give them a driving force to find relevant content and share with your prospects using thought leadership tactics like we talked about. (Again, you’ve got to find someone who you trust and really understands your industry and objectives.)
The right partner will have all the tools: social listening software, analytics reporting, strategic mindset, and efficiency in time management, creative copywriting, and so on. If you have someone in house that can do it, great! Still find the right partner to get them all set up – and tick tock – the conference is around the corner.
So let’s sum this up:
- Get on social media and engage with ICSC’s profiles.
- Post the right content and be a thought leader.
- Learn how to efficiently manage it or get someone else to.
This year I’m staying back with my team to serve as the “home base” for our company and many of our clients who will be there. We’ve got our plans in place; our listening monitors ready and we’ll be here behind our screens getting in front of yours just as quick as we can.
I wish all of you the best of luck at #RECon16 and, please, reach out with questions before you go to make sure you’re prepared! Remember, you can download the entire series here to pass along to your team. Our Founding Partner & CEO, Jocelyn Smith, and, VP of Digital Strategy & New Business Development, Vince Vitti, will be there. Tweet us @infiniteecom to make an appointment.
Stay social, friends.
-Chelsea Smith
Social Media Strategist
infinitee Communications, Inc.
About Chelsea Smith: Chelsea started with infinitee in 2013 merging her two-year old start up with infinitee’s twenty-four year old agency to develop its in-house Social Media Department. She created a proprietary and strategic approach to address all social media projects applicable to any industry and vertical known as Social 7 and has since evolved it to include Social 5 and Social 3. With her strategic and analytical mindset, innovative ideas and constantly evolving services, and easy-to-understand consulting tactics, department personnel and annual revenues have since tripled since inception. She’s quickly made a name for herself in the Atlanta market and is now being asked to speak at industry wide conferences. You can catch her next one at ICSC MOCIAL in San Francisco this August 2016.
Want to connect on social media? Tweet @infiniteecom and ask for Chelsea!
