Insights

infinitee team member, Vince Vitti, recently attended Interface Senior Housing's Southeast Conference in Atlanta, GA. Charles Turner, CEO at Invidia for Seniors, shared his thoughts on 5 disrupting elements impacting change in Senior Housing. This disruption is here today and here to stay. We hope this infographic will give you some insights so your company can adapt and plan to succeed in the face of these changes.

3 Days, 3 Messages, 30,000 Square Feet, and 37,000 Attendees

How infinitee Helped Client, Bridgeport Suffolk, Increase Brand Awareness & Generate Leads at ICSC RECon

infinitee client, BECO Asset, wanted to increase brand awareness about their new, 70,000 SF mixed-use development, Bridgeport Suffolk, at the ICSC RECon convention in Las Vegas. ICSC RECon is the world’s largest global gathering of real estate professionals making it the perfect place and time to announce the project. The goal was to generate leads by capturing device IDs during the conference and remarketing viewers for 30-days post RECon encouraging attendees to submit their emails to download a Fact Sheet and garner interest in the project featuring multifamily, retail, and office components.

infinitee capitalized on the opportunity to get in front of a highly targeted audience in one location for a short amount of time. A geofencing campaign was the perfect solution to capture the attention of 37,000 qualified people in 30,000 SF over 3 days.

(For those of you who have never experienced RECon… that’s a lot of people in a small space who are on-the-go for 72 hours straight!) We developed a series of 3 brand awareness ads to serve to this highly targeted audience attending the conference via geofencing parameters and captured a pool of device IDs for retargeting.

Remarketing messages were served for 30 days after the conference to re-engage viewers with a CTA to download the Fact Sheet for data capture. (FUN FACT: Only 2% of consumers will convert on the first visit. Retargeting allows for multiple touchpoints on consumers who have previously visited a website leading to stronger CTRs.)

Messages were cleverly developed for maximum relevancy at each touchpoint.

The brand awareness messages included:

1. New $60 Million Mixed-Use Development.
2. New 70,000+ SF Class A Development. Retail. Restaurant. Office Space.
3. New Mixed-Use Development. Walkable. Coastal. Local.

And the retargeting ad messaging included (note the CTAs at the end!):

1. New $60 Million Mixed-Use Development. Download Fact Sheet
2. N. Suffolk’s Newest $60 Million Development. (RECON)Nect About Bridgeport. Download Fact Sheet.
3. New 70,000+ SF Class A Development. Retail. Restaurant. Office Space. Download Fact Sheet.

In just 30 days, infinitee garnered:

• 415,202 Impressions
• 1,054 Clicks
• 0.25% CTR
• 1,715 New Website Users
• 2,287 Website Sessions
• 4,116 Website Pageviews
• And most importantly… 26 Leads (almost a lead a day!)

All in all, the geofencing campaign accounted for nearly half of the development pageviews from May 20 - June 20, 2018 making it a very successful digital campaign!

If you have digital or social media needs, email Chelsea Cannon, infinitee’s Director, Brand Strategy, at chelsea@infinitee.com.

Have you ever wondered about the best way to utilize digital media to promote an event? How do you optimize and integrate your website, social media, digital and/or mobile advertising?

We recently implemented a strategic digital media campaign using all of these options for the South’s standout food and wine event hosted annually at our client, Grand Boulevard, in Miramar Beach, FL. Let us explain….

Grand Boulevard, a $500 million lifestyle town center (and a client since 2000), approached us to strategize and execute a 7-month digital campaign to promote its flagship charity event, South Walton Beaches Wine & Food Festival. This festival is the premier wine and food event in the Southeast benefiting Destin Charity Wine Auction Foundation and we are so lucky our client is the venue. Each year we market the event and have a blast doing it (and attending)!

Situation

#SoWalWine offers over 800 wines, celebrity winemakers, chefs, craft beer brewmasters, and special guests plus performances by Nashville singer/songwriters and first-class wine and food seminars led by celebrities and winemakers themselves.

This year’s campaign goals were to drive ticket sales, increase website traffic, mobile, digital and social advertising and curated social media as well as email marketing. At a glance, the campaign achieved:

• 60% increase in overall website traffic

• 16% increase in ticket sales from 2017-2018 resulting in a sold-out event and a $20,000 charitable donation
• 15% increase in social media followers resulting in 15,200 net followers

• 3,830,000 Impressions

• Nearly 60,000 Engagements

Solution

We took an omnichannel

approach from start to finish and achieved these amazing results by implementing a very strategic digital media campaign through:

• Mobile advertising based on proximity, behavioral and retargeting campaigns strategically planned to capture and convert new audiences attending similar events in the top 15 locations of historical ticket purchasers 

• Digital advertising utilizing programmatic display campaigns based on behavioral, contextual and remarketing parameters as well as site direct with pre-established media partnerships 

• Social media advertising through diverse Facebook and Instagram placements and strategically targeted to followers, remarketing, lookalike and custom audiences 

• Curated social media through Facebook, Twitter and Instagram postings centered on event characteristics and ticket sales including targeted outreach with festival vendors, entertainment, sponsors and attendees 

• Email marketing distributing a series of email messages from previous attendees and ticket purchasers as well as acquired subscribers from website traffic 


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Results

Here’s a r

eview of our results from this integrated, highly strategic campaign:Website Performance

• 28,500 Sessions
• 46,330 Pageviews
• 84% New Users

Mobile Advertising

• 1,600,000 Impressions
• 10,230 Engagements

Digital Advertising

• 960,600 Impressions
• 830 Engagements

Social Advertising

• 740,500 Impressions
• 20,000 Engagements

Curated Social Media

• 16% Growth in Followers
• 360,000 Impressions
• 26,700 Engagements

Email Marketing

• 2,500 Recipients
• 1,600 Unique Opens
• 500 Clicks to the Website

The best feedback... our client said “We have never had this much money in the bank this early. This is the best year of sales we’ve ever had and we believe it’s because of the digital strategy.”

Better yet... the all-in budget for this campaign was only $30,000.

And even better yet… We’re able to use all of the device IDs we captured last year for the 2019 festival campaign, requiring a lower advertising investment!

So if your goal is to sell out an event on a minimal investment, improve the bottom line year over year, and “have more money in the bank early on”, give us a call and let’s get the best plan in place for you.

Email Vince to learn more and consider joining us at sowalwine.com next year!

This blog was written in partnership with April LaMon of Alosant. We recently had the pleasure of partnering with Alosant on a joint project and look forward to many more opportunities in the future..

FACT: Nearly 80%[1] of Americans own a smartphone connecting them to the rest of the world. Imagine if those smartphones could connect people to your community - your shopping center, mixed-use development, office building, apartment, residential community. We’re talking beyond getting directions and seeing hours of operations. We mean connecting your customers, your residents, your tenants, in the most personal ways possible, by anticipating their behavior.

Let us introduce you to Alosant. Alosant uses advanced mobile technologies to create community faster.

The Alosant App is the only customizable app using AI & AR to humanize the connection between people and place. With over a decade of experience in consumer behavioral analytics, AI, and AR technologies, Alosant has demonstrated expertise in bridging the gap between powerful technology and real human connections.

Alosant has put a stake in the ground in wanting to ‘own’ the mobile experience for creating community, whether catering to prospects who want to self-discover “what it’s really like”, delighting buyers with seamless connection, or igniting advocates who refer others to your community.

If you’re considering a customized app for a residential community, mixed-use development or commercial real estate property, you should consider these 3 ways to create personalized experiences that deliver on lifestyle and hospitality promises.

1. Alosant Assistant™

The Alosant Assistant anticipates routine transactions such as creating, reminding and confirming reservations and requests. Users can easily make a reservation for a wine tasting event or alert management of a leaky faucet in their building. The Alosant Assistant is designed for personalization and ease of use, creating seamless connections. Alosant Assistant takes full advantage of the inherent functionality in mobile devices whether connecting to other native apps, like maps and calendar, or through push notifications to user segments. Who wouldn’t want to try this!

2. Alosant AR™

Alosant AR™ utilizes proximity triggers in the community, building or space that recognize when an app user is nearby. It provides developers and retail owners the opportunity to alert residents, tenants and visitors of available amenities, specials, events, and more. Imagine that an app user is in a tenant restaurant, Alosant AR sends a push notification to the user acknowledging the guest’s arrival and ask them to wait in the bar until their table is ready.

Alosant AR also complements the sales process for prospective residents. Answer a few short questions and Alosant designs a self-guided tour of your community putting it in the best light for that prospect... even while under construction. If you’re frustrated by prospects who jet past your welcome center, trust Alosant to create a fully branded community experience tailored to their interests.

3. Alosant For You™

Instead of waiting — and hoping — that users scroll through all the features within the app, Alosant recognizes user preferences and optimizes their experience based on in-app activity, movement within the community, and profile settings. The curated Alosant For You feed puts suggestions in their path, saves events for future consideration, holds reservations and tracks progress on requests through completion. Developers can target certain amenities and events to specific users types in the community, such as new restaurants, reserve-able spaces, fitness classes or tennis courts, to name a few.

Try It!

Imagine your own community members signing up for yoga classes, making reservations at a restaurant, or connecting with one another through the app and in-person. Alosant is a native app platform for iOS and Google formats, mobile phones, tablets, and browser versions.

Want to take a closer look? Email or call Vince

at 404-231-3481, x114 for a formal introduction to Alosant, or reach out to them to arrange a demo today to see just how flexible and customizable a platform can be.

[1] http://www.pewinternet.org/fact-sheet/mobile/

Engaged by several retail clients, including Tanger Outlets, Grand Boulevard and Rivers Oaks Shopping Center, infinitee delivers millions of impressions with dynamic video content for digital and commercial advertising use.

Each project was approached with unique objectives in mind and highly-tailored storyboards were developed for the videography sequences. Take a look behind the scenes!

A Grand Experience at Grand Boulevard

Three :60 videos were produced showcasing the unique dining and shopping experience at the Town Center.

Our Senior Digital Director acted as gardener, food stylist and prop keeper for the two-day shoot. Thanks, Ezgi!

The crew was up before dawn and filmed after dark to capture the beauty of the sunrise/sunset at the center.

The videos have been used for digital advertising, including website, social and digital campaigns and have garnered 100,000 impressions in the first 30 days.

River Oaks: The Timeless Center with a Modern, Upscale Flair

Two-minute lifestyle video was produced featuring the high-end tenant mix at River Oaks Shopping Center in Houston’s historic River Oaks district.

5 sweet treats were sampled by our crew while on-location. No judgement!

Used on the website, digital ads and social channels, the video has provided an endless source of content assets and garnered 200,000 impressions since its debut.

Fashion, Fun and Great Finds at Tanger Outlets

The broadcast television spot was used in over 30 markets nationwide since it’s premiere in March of this year, and is also featured in digital media campaigns.

The “Feel the Deal” campaign for Tanger featured a 10 member on-screen talent team ranging in age from 5 - 65.

The spring and fall filming took place over three days in Daytona Beach.

Shopping center shoots have their perks! After wrapping the shoot, the talent and crew hit the stores.

From concept, to planning, to tenant coordination, to post-editing and campaign activation, let infinitee help grow your brand awareness and reach with dynamic video content.

Email Us

In “Part 1: The Impact of Video Marketing on Your Brand,” we discussed why video is important as a marketing tool for every business across each digital medium and gave 6 stats to support video marketing in your annual efforts.

What we didn’t discuss is how many different types of video exists and the impact each has on your business. Below are 10 Types of Videos to consider for marketing your business.

#ProTip: Keep these 4 questions in mind while reviewing:

1. What message are you trying to deliver?
2. Who are you creating the video for?
3. Where will the video live - Homepage? Social content? Digital ads? Careers website?
4. Will you need talent or a studio?

1. Demo/How To Videos

Have you ever needed to watch a video to learn how to do something? Demo videos show you how to understand a product or service, and often times, make life more enjoyable by simplifying processes. As you remember from Part 1, 81% of customers have been convinced to buy a product or service by watching a brand’s video.

Check out this video we produced for our client, IMG Sign Systems, showcasing the simplicity of their Interior Sign System, Imago.

2. Brand Videos

Brand videos tell the story of your business’ culture, core values, ideas, and why your company is unique. Short, creative videos providing a visual and emotional connection leave an impression on your viewer. These videos are great for any type of business.

3. Culture Videos

Company culture videos humanize your company and make your brand relatable. Whether using office life videos to showcase a day-in-the-life of employees, game days, pranks and birthday parties, or the people behind your business, there’s no better medium for engagement than video. Not to mention, these are highly impactful toward recruitment efforts!

Stay tuned for infinitee’s culture video coming soon! We just filmed last week.

4. Event Videos

Capturing social and special moments before, during and after an event generates great video content to be used as a promotion of the event or recap of the occasion. Social media platforms allow you to showcase your event in a variety of ways: live video, video stories and traditional upload. Plus, you’ll get extra clips to extend coverage and owned content.

5. Animated Videos

Show off your brand creativity with the use of animation. A new dimension of video provides a factor in creating memorable content. Benefits of using animated videos include representing abstract ideas, giving context to your ideas, and bringing any concept to life.

6. Case Study & Testimonial Videos

Case study and testimonial videos provide outside insight in an attempt to create persuasion and validation. These types of videos prove to viewers that your product or service actually solves their problem. Keeping video testimonials short is key, but encourage questions and comments to keep the conversation going. These types of video work well for any brand.

Stay tuned for new testimonial videos we just produced for one of our newest clients,

Peachtree Hills Place!

7. Live Videos

Viewers love to watch live videos because they are able to ask questions and leave comments in real-time. Live streaming footage gives the audience a feeling of inclusion and interaction. Giving a behind-the-scenes look generates excitement and buzz around your brand.

8. 360-Degree & Virtual Reality Videos

Virtual reality is described as, “the use of computer technology to create a simulated environment”. When viewing a VR video, you view a completely different reality than the one in front of you. Utilizing VR in your marketing initiatives encourages customers to experience your brand and participate actively.

Tip: VR videos are great for travel and tourism, shopping and retail, real estate construction, apartment/office renderings and so much more.

9. Augmented Reality Videos

Augmented reality is defined as, “an enhanced version of reality created by the use of technology to add digital information on an image”. AR is typically used in apps for smartphones to provide a 3D view of the real world in front of you. This type of video provides a first-hand experience in a new and functional way for any industry which wishes to enhance an experience of their space.

10. Personalized Messages

Personalized videos offer a new and exciting medium to connect with your audience and boost engagement. Personalized videos oftentimes have no relation to the brand other than subtle inclusions such as a name, company logo or photo. It’s a soft-sale approach that goes a long way in conversions by keeping the viewer engaged without making them feel like they’re watching an ad. They can be used in sales to introduce an individual to a prospective customer, re-engage from site visits or personalize a piece of content shared in an email campaign.

To discuss which type of video will benefit your company the most, contact Vince.

Now that you better understand some types of video, click to read Part 3: 8 Ways to Use Videos in Your Marketing Strategy

Welcome to our 4-Part series on Video Marketing! Throughout this series, we will discuss:

1. The impact of video marketing on your brand
2. 10 different types of videos
3. 8 ways to use videos, and
4. How to create effective videos so you get the most out of your investment.

As you probably know, video has never been more relevant in the digital realm and has become a vital marketing tool for every business across every medium. Companies use video as a format for telling stories, delivering messages, educating their audience, and so much more.

According to HubSpot, a leading inbound sales and marketing software company, “Brands need video incorporated into every step of their marketing strategy,” and many organizations are prioritizing this in annual budget planning. In the last year, we produced over 30 videos across 6 clients alone. Some benefits include increased impressions, shares, engagement rates and more across social media and digital advertising.

We recently marketed a Family Fun Day event at one of our shopping center clients, Promenade at Coconut Creek, with a mix of video and photography assets. When the results were tallied, video accounted for 76.35% of all impressions. Our Facebook posts surrounding the event showed 4,226 impressions for video in comparison to 1,309 impressions for still images, supporting the fact that video garnered more impressions than still images.

Don’t just take our word for it! Below are 6 stats from HubSpot to support incorporating video marketing in your annual budget.

1. 43% of people say video in content is more memorable than text (18%) and images (36%).
2. 54% of consumers want to see videos from brands they support as opposed to newsletters (46%) or social images (41%).
3. In fact, 81% of customers have been convinced to buy a product or service by watching a brand’s video.
4. After one minute, only 5% of viewers stop watching videos, but 60% will stop watching after two minutes.
5. 97% of marketers say video has helped increase user understanding of their product or service which increased brand awareness.
6. 76% of marketers say video helped increase sales as well as traffic.
7. 80% say video has increased dwell time on their website.

There’s no argument that consumers are overwhelmed with content. Video is a steadfast way to cut through the clutter and have your customers remember what they see. This increase in brand awareness and recognition will help your brand stick in customer’s memory over time and ultimately influence buying decisions - what to buy, where to shop, where to live, where to work and so on.

To learn how you can incorporate video into your strategy, contact Vince.

Continue the video journey with Part 2: 10 Types of Videos.

Congratulations! You’ve made it to the final post in our 4-part Video Series.

Now that you better understand the impact of video marketing on your brand, the 10 different types of videos to consider, and 8 ways to use video in your marketing strategy, let’s explore the best ways to create effective videos.

Below are a few tips we agree on from the Huffington Post on how to create effective videos.

1. Educate Yourself

Understanding the video production process is the first step in creating an effective video. Creating a video can be a daunting task if you don’t know where to start, but if you take a little time to educate yourself upfront, you can ensure a smooth transition throughout production. To begin, research videos and the type of video you want to produce. Decide on a concept and determine what you’d like to accomplish with your video. Next, determine your budget.

2. Know Your Budget

Videos can have a wide range in cost due to factors such as the length of the video, number of locations, crew size, talent, voice-over versus live, editing options, music, etc. Therefore, it’s really important to discuss expectations and final deliverables with your production company to make sure they understand your budget limitations.

3. Set Your Goals

We discussed 8 Ways to Utilize Videos in Part 3 of our blog series. It’s important to make sure that your goals align with how and where you plan to use your video. Are you trying to increase brand awareness and stand out from the competition? Do you want to increase product knowledge? Are you trying to increase engagement? You want to be sure your goals are focused, measurable and relevant to your business.

4. Identify Your Target Audience

Personalization is at the forefront of every marketer’s strategy and to create a video specifically for your audience you must first understand and define your viewer. To do so, build buyer personas not only based upon who you think would like to watch your video, but also who you know data confirms will be interested. Whether through Google analytics, surveys, internal data or focus groups, research determines the right audience for your objectives and helps create content around your targets’ specific needs and interests.

5. Figure Out The Right Message

As previously mentioned, the right message will depend on each persona created. You may find after creating multiple personas that multiple videos may be needed. Focus on one goal at a time and center your content around each persona; don’t try to overload everything into one message. Rather, for example, explain what you do in one video, sell your product or service in another, and offer valuable content in yet another.

6. Find The Right Opportunities

Producing an amazing video is great but your ultimate goal should be to determine if you are utilizing your video at the right time, in the right place, targeting the right people. Now that you know your budget, goals, audience and message, you can build your strategy. Determine where your video(s) will best fit within your current strategy and how other avenues could benefit.

7. Hire The Right Company

Videos are an investment, so be sure to hire the right agency.

(Shameless plug here…. Hire infinitee!) Often times individuals look for the most cost efficient option rather than researching and weighing both value and cost. Determine which is more important for you, and based on your priorities and goals, hire the agency that fits best your wants and needs. Look for an expert in the field that you’re producing the video and ultimately hire the group with service you can trust.

8. Market Your Video Content

What good is your video if no one sees it? Make sure it is seen. You’ve set your goals and you’ve strategized where to use your video, so your next step is to market it. Optimize video views by utilizing both free and paid advertising opportunities; whether placing it on your website, boosting it on Facebook or Instagram, or sharing it in an email, if your content is exciting and targeted toward your viewer personas, you are likely to see more impressions and engagement.

9. Measure Success (Include a Call To Action)

Make sure that you have measurement tools in place to measure the success of your video. Are you seeing an increase in website visits, likes, shares, page views, product sales, signed leases, etc.? Are people responding to your video in the right way or are they bouncing off the page immediately?

Tip: Be sure to include a call to action. Information learned from CTAs can be vital for your next video.10. Follow Up

Dedication to continuously generate relevant and educational content, such as videos, will ensure your success as you position your company as an industry leader. As your video generates impressions and engagement, interact with your viewers and follow up with any questions they may have. Offering a valuable resource is beneficial in converting viewers and growing your business.

THANK YOU for viewing our 4-part video series! We hope this has been an insightful series and that you are energized, inspired and armed with the right tools and information to grow your business through video.

To learn more about infinitee’s video services and incorporating video into your strategy,

contact Vince.

As a recap, we have been discussing the impact of video marketing on your brand, different types of videos to consider, and who can benefit from implementing videos in their marketing strategy.

Video is an investment — but one with the most legs. When storyboarding a new video, think about where the video will live and how many places you can use the video assets – web, social media, email, digital ads, etc.

Now let’s consider the best options for video to live in your marketing strategy.

1. Pitches

There’s no doubt that video is leading the way as an innovative means of engaging prospects and customers. Brokers can use video to sell space allowing prospects to picture their store, restaurant or employees there. Developers can use video to sell their vision to a city and/or partners. Apartments/Condominiums/Senior Living Communities can showcase what it’s like to be a resident. Shopping centers and retailers can show the overall experience customers will have onsite – how many brands they can shop, benefits of being able to try things on, the best restaurants, excellent service, etc.

2. Blogs

If you could choose text or video for the same subject, what would you choose? As we mentioned in Part 1 of this video blog series, 43% of people say video is more memorable than text (18%) and images (36%). But do keep in mind, videos should be supplementary to your blog post writing and not an entire blog post translated into a video (that’s why we decided not to turn this blog post into an infomercial). “Vlogging” has also become increasingly popular for companies and influencers to stay current and connect with their current fan base and prospective customers, and it can also drive customers back to your website to learn more.

3. Email Marketing

Using the word ‘video’ in the subject line of an email increases open rates by 19% and click-through rates by 65% (it must have worked because you opened and clicked through). Video in email has the ability to drive attention where marketers want it to go and effectively deliver the message they want to convey to the viewers they specifically want to target. Videos are a strategic move to increase engagement by encouraging viewers to go to a website and social channels as well. And here’s a tip: Add social share buttons at the beginning and end of your video to bring in more views.

4. Website

One of the best ways to capture and then keep the attention of someone who lands on your webpage is with visually stimulating content. And the obvious solution… video! The video types best for a website platform are testimonials, product demonstrations, company profiles, culture videos, vlogs, and Facebook Live posts. According to Visually “video content can increase conversions by 80% or more”, meaning more subscribers, followers and/or buyers after they watch your video.

5. Speaking/Exhibiting Opportunities

Have a CEO or a Project Manager who doesn’t mind being the face of what’s going on? Supply them with a video at their next engagement and their audience will be 65% more likely to remember what they said 3 days later. (source: Brain Rules) The power of pairing visuals with words is truly worth the investment.

6. Social Media

Think about it…when you log into social media, what captures your attention the most? Video. According to TechCrunch, Facebook has over 8 billion average daily video views with an estimated 100 million hours of video watched per day. That’s a ton of video! What’s even crazier is Facebook found that viewers, on average, only watch the first 10 seconds. How do you create engaging content in only 10 seconds? This is where GIFs come into play.

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River Oaks Shopping Center

Creating your own GIFs can be beneficial as you control your brand and encourage engagement with viewers only watching for such a short period of time. As seen in Part 1, our video accounted for video accounted for 76.35% of all impressions for Coconut Creek’s event marketing efforts. Photoshop has the capability to create GIFs by uploading your images and making frames from layers. Just choose the number of times you’d like it to loop and voila!  

7. Digital Ads

Imagine shopping for a pair of shoes, and as you navigate throughout the internet, a video ad pops up of those exact same shoes being worn. Maybe you visited a careers website and are later served a video showing a tour of the exact job and location you were interested in. Would this capture your attention? We recently incorporate video into our digital advertising program for valued client, Grand Boulevard Town Center, and in just two weeks the video ads generated nearly 326,000 impressions operating at an 81% completion rate!

8. Television Spots

Television spots are another medium to integrate video into your marketing strategy. When we film national television spots for our client Tanger Outlets, we produce a storyboard prior to filming. After the video shoot, we are able to capture so much more than just the video alone. For example, our production team is able to pull clips of the video and the social team translates those images into social media content, digital ads, and so much more. By creating a storyboard upfront and strategizing each video, you are able to determine the best ways to optimize your use of video and effectively utilize your resources. Repurposing this content, whether into still images or GIFs, allows for brand consistency, greater opportunities for reach outside of video postings alone and ultimately more engagement and impressions with your audience.

And now on to the final installment of our 4-part video series: How to Create Effective Videos

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infinitee, a full-service, strategic marketing agency in Atlanta, GA, is excited to announce the addition of Peachtree Hills Place, an Isakson Living development, to its client roster. infinitee has been charged with enhancing the brand positioning for the 55+ adult community located in Atlanta’s Buckhead/Midtown corridor to appeal to younger, affluent boomers requiring an alternative luxury standard of condominium and free-standing home living. In addition, infinitee will provide strategic marketing services inclusive of website updates, onsite signage, social and digital media, collateral, print advertising, and video production to name a few.Peachtree Hills Place, located in the heart of Buckhead, offers the ultimate in livable luxury consisting of first-class amenities in a setting that provides the perfect balance of sophistication and relaxed comfort. When complete, the community will encompass approximately 200 single story condominiums (stacked flats), 12 free-standing homes, club offerings including dining, fitness and social amenities, in addition to health services including assisted living, memory care and nursing care. This premier development will raise the bar for 55+ adult community living.

“infinitee is proud to be a part of such a stellar team bringing the best in luxury living for the 55+ adult community in our own backyard. We are excited to provide our marketing services to elevate this brand to its much deserved potential .” - Barbara McGraw, CMO and co-founder of infinitee.

About infinitee Communications, Inc.infinitee is IN. INto advertising. INto problem-solving. INto creativity. For over 28 years, infinitee’s expertise has been invaluable to many national and regional real estate, healthcare and B2B brands. The agency specializes in branding, marketing, strategy, print and digital media, video and photography. Balancing strategy and creativity, building brand equity and driving sales is what infinitee is all about. Call 404-231-3481, x119 to speak with Jocelyn Smith, Founder & CEO.About Isakson Living

Isakson Living communities are an attractive residential option for those 55 and older or 62 and older providing empowerment, wellbeing, security and control for Members and their families. Their communities provide extraordinary amenities in diverse settings offering abundant social, educational and enrichment opportunities. For more information about Isakson Living, visit isaksonliving.com.infinitee Adds 55+ Adult Community Client to Client Roster

infinitee client, Grand Boulevard at Sandestin®, wins the International Council of Shopping Centers (ICSC) Silver MAXI Award for NOI Enhancement for its entry titled Community Minded. Events Focused. Sales Oriented. on Sunday, May 20, 2018.

Grand Boulevard, a 650,000 SF mixed-use Town Center located in Miramar Beach, Florida, with the help of agency partner, infinitee Communications, Inc., is always pursuing its corporate mission to be a good steward of the local community, and unique ways to support its premier tenant mix. Recognizing recent market demand for both ever-grander and local-flavored events, Grand Boulevard developed and implemented the Arts & Entertainment Fee Program in 2014 to not only fulfill its corporate mission but to also help support a year-round calendar of events. These events, known as the Coastal Culture Arts & Entertainment Program, are heavily focused on the performing and visual arts, local culture, experiences and entertainment, and are mostly free and open to all guests of the Town Center.

Several flagship and world-class events supported by the A&E Program include:

• South Walton Beaches Wine & Food Festival (Named One of the South’s Standout Food & Beverage Festivals by USA TODAY) benefiting Destin Charity Wine Auction Foundation
• 30A Songwriters Festival (Ranked #5 of The South’s Most Iconic Music Venues and Festivals by Southern Living Magazine) benefiting Cultural Arts Alliance of Walton County.
• ArtsQuest Fine Arts Festival benefiting the Cultural Arts Alliance of South Walton

In 2017, the program's fourth year in place, the Arts & Entertainment Fee Program generated $379,640 to fund and promote 179 events at the Town Center. These events garnered attendee counts totaling 103,550, helped boost NOI by 14.96% over the previous year, and have lead to a 31.82% increase in sales since the program's inception.

This increase was achieved through a combination of tenant-related communications, as well as an integrated consumer awareness campaign for Coastal Culture, inclusive of onsite signage, rack cards placed in each tenant’s business, digital display advertising, social media, print campaign and public relations efforts.

Additionally, the program's success has extended to encompass leasing efforts and is now a strong recruitment tool for potential new tenants. The successful NOI performance of Grand Boulevard’s A&E Program led it to be the obvious choice as the Silver Maxi Award winner for NOI Enhancement.

About infinitee Communications, Inc.

infinitee is IN. INto advertising. INto problem-solving. INto creativity. For over 28 years, infinitee’s expertise has been invaluable to many national and regional real estate, healthcare and B2B brands. The agency specializes in branding, marketing, strategy, print and digital media, video and photography. Balancing strategy and creativity, building brand equity and driving sales is what infinitee is all about. Call 404-231-3481, x119 to speak with Jocelyn Smith, Founder & CEO.

About Grand Boulevard at Sandestin®

Grand Boulevard is the shop, dine, play and stay Town Center located on Northwest Florida’s Beaches. Based on the prominent mixed-use architectural model, Grand Boulevard offers a dynamic lifestyle experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and hotels. Grand Boulevard is a Howard Group and Merchants Retail Partners property. For more information, please call (850) 837-3099 or visit GrandBoulevard.com

About International Council of Shopping Center MAXI Awards

ICSC is an association that serves the global retail real estate industry. It provides its 70,000+ member network in over 100 countries with invaluable resources, connections and industry insights and actively works together to shape public policy. The MAXI Awards celebrate the outstanding work and achievements of those who are transforming marketing in the retail real estate industry. 2018’s award program included 10 categories recognizing all aspects of marketing, from traditional marketing to new emerging technology, for cause related marketing to NOI enhancements.

infinitee was engaged by Gables Residential to create an upscale and unique collateral piece for the marketing and leasing initiatives of one of their newest properties, Gables Columbus Center in Coral Gables, Florida. With a tagline of “Immerse Yourself in Elegance”, the use of striking underwater fashion images was proposed to support the messaging.

The shoot was conducted in a 10 foot deep heated pool with a photography and dive crew comprised of five people and two models.

15 yards of tulle fabric were added to the female model's dress to provide effortless movement in the water.

The models held their breath for an average of 2 minutes per shot. Divers were stationed at the bottom of the pool to provide oxygen via tanks as needed.

About infinitee Communications, Inc.

infinitee is IN. INto advertising. INto problem-solving. INto creativity. For over 28 years, infinitee’s expertise has been invaluable to many national and regional real estate, healthcare and B2B brands. The agency specializes in branding, marketing, strategy, print and digital media, video and photography. Balancing strategy and creativity, building brand equity and driving sales is what infinitee is all about. Call 404-231-3481, x119 to speak with Jocelyn Smith, Founder & CEO.